ABSTRACT
The aim of this research paper is to investigate the adoption of digital branding among specialty eatery start-ups in a post-pandemic environment. The study analyses the relevance of digital branding's advantages and drawbacks, and examines the intention of specialty eateries to adopt digital branding. Additionally, the research investigates the mediating influence of digital support and awareness on the adoption of digital branding. A detailed Google-form-based survey was conducted on 231 small cafés and restaurants in Maharashtra's major cities that opened after COVID-19 (Mumbai, Pune, Nagpur, and Thane) to collect primary data. The data was analysed using the AMOS (Analysis of Moment Structures) program. The study concludes that digital branding plays a crucial role as an independent branding strategy and enhances the performance of specialty eatery start-ups in the post-pandemic era. Furthermore, the study highlights the significant mediating effect of digital support and awareness on the adoption intention of digital branding. This research is the first of its kind to examine the intention of startups in the specialty eatery industry to use digital branding to reach their intended audience. The study utilizes a quantitative approach, contributing to the respective research area that has been predominantly qualitative in previous studies regarding digital branding adoption. The findings of this research provide valuable insights for specialty eatery start-ups and other related businesses to enhance their digital branding strategies. © 2023 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.
ABSTRACT
This article examines how Linguistic Landscapes in the Covid-19 pandemic construct the borders of place and people. We build on 'semiotic ideology' (Keane, 2018) and 'semiotopology' (Peck, Stroud & Williams, 2018) to analyze the bordering practices in citizen Linguistic Landscapes during the pandemic in Nepal. Our analysis shows that citizens combine multiple semiotic resources, both linguistic and non-linguistic, to create physical boundaries to restrict the mobility of people during the pandemic. However, the findings show that such practices are ideological;they promote the othering of the tenants, returnees from abroad/outside the valley, and non-locals. We argue that keeping place and people at the centre of analysis provides a critical framework to widen the scope of Linguistic Landscapes as a broad visual and semiotic space that embodies the bordering practices and categorization of people and their impacts on emotions, identities, and sense of belonging. © John Benjamins Publishing Company.
ABSTRACT
Nowadays the use of electronic media is increasing very rapidly. Especially during the pandemic situation of COVID-19, it has been increased very fast. During lockdown people shared their images on social media, IT industries are working online and people are sharing data to each other in online mode, i.e. in multimedia mode. Multimedia data contains text, video, audio and software, etc. Social media is one of the big platforms to share their contents in multimedia form. Every person is sharing his/her data without knowing about intruders. Intruders can misuse the data posted on web. Social media is the biggest platform for scammers. Hence, the security of digital content is the major issue before us. Various researchers are doing work in this area. Watermarking technique is the most usable protecting techniques from misuse of digital information. The proposed technique in the paper using secure watermarking is useful to protect colour images using unique ID Aadhar number, Discrete Wavelet Transform and Singular Value Decomposition. The experimental results show that this technique is robust and can be used to claim the authenticity during any legal issue. © 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
ABSTRACT
With the Covid-19 situation globally, the world has become more virtual than physical. Embracing this change to the benefit of organizations is the need of the hour. The present paper examines how the human resources function has transformed during the pandemic, specifically relating to the Performance Management Systems (PMS). The study conducted by interviewing 20 HR professionals from IT industry in India through semi structured questionnaire. The study results indicate that adopting human resource information system (HRIS) as an important tool for capturing and managing employee performance highlighting an organization's progressive approach to adapt to digital space. In the present pandemic situation, HRIS tool has several benefits that managers can adopt to reduce uncertainty and adopt an advanced approach for employee upliftment. Based on the results, managerial and theoretical implications are discussed in the study. © 2022 IEEE.
ABSTRACT
One pertinent challenge in studying intercultural communication is posed by the fast-changing reality of our societies on a global scale, which has been made even more tricky and complex due to Covid-19. Intercultural communication is a discipline characterized by diverse research paradigms and methodologies, so it is important to establish how the people understand and approach intercultural communication in this volume. It may seem self-evident that tourism is about engagement with the other and therefore constitutes a key site of intercultural communication. This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book looks at interculturality in the promotion of tourist destinations. It focuses on tourism encounters wherein intercultural identity is performed and constructed. The pandemic has created a new discursive space for tourism scholars. The existing forms of inequalities created by neoliberal capitalism have been perpetuated by the Covid-19 pandemic. © 2022 selection and editorial matter, Bal Krishna Sharma and Shuang Gao.
ABSTRACT
BACKGROUND: The COVID-19 pandemic has disrupted health-care systems, leading to concerns about its subsequent impact on non-COVID disease conditions. The diagnosis and management of cancer is time sensitive and is likely to be substantially affected by these disruptions. We aimed to assess the impact of the COVID-19 pandemic on cancer care in India. METHODS: We did an ambidirectional cohort study at 41 cancer centres across India that were members of the National Cancer Grid of India to compare provision of oncology services between March 1 and May 31, 2020, with the same time period in 2019. We collected data on new patient registrations, number of patients visiting outpatient clinics, hospital admissions, day care admissions for chemotherapy, minor and major surgeries, patients accessing radiotherapy, diagnostic tests done (pathology reports, CT scans, MRI scans), and palliative care referrals. We also obtained estimates from participating centres on cancer screening, research, and educational activities (teaching of postgraduate students and trainees). We calculated proportional reductions in the provision of oncology services in 2020, compared with 2019. FINDINGS: Between March 1 and May 31, 2020, the number of new patients registered decreased from 112 270 to 51 760 (54% reduction), patients who had follow-up visits decreased from 634 745 to 340 984 (46% reduction), hospital admissions decreased from 88 801 to 56 885 (36% reduction), outpatient chemotherapy decreased from 173634 to 109 107 (37% reduction), the number of major surgeries decreased from 17 120 to 8677 (49% reduction), minor surgeries from 18 004 to 8630 (52% reduction), patients accessing radiotherapy from 51 142 to 39 365 (23% reduction), pathological diagnostic tests from 398 373 to 246 616 (38% reduction), number of radiological diagnostic tests from 93 449 to 53 560 (43% reduction), and palliative care referrals from 19 474 to 13 890 (29% reduction). These reductions were even more marked between April and May, 2020. Cancer screening was stopped completely or was functioning at less than 25% of usual capacity at more than 70% of centres during these months. Reductions in the provision of oncology services were higher for centres in tier 1 cities (larger cities) than tier 2 and 3 cities (smaller cities). INTERPRETATION: The COVID-19 pandemic has had considerable impact on the delivery of oncology services in India. The long-term impact of cessation of cancer screening and delayed hospital visits on cancer stage migration and outcomes are likely to be substantial. FUNDING: None. TRANSLATION: For the Hindi translation of the abstract see Supplementary Materials section.